Ubisoft Pre-Launch Program
Assassin's Creed Syndicate:
Join the Family
As part of a more than six month long pre-launch initiative, the Assassin's Creed Syndicate marketing team put together an engagment program called "Join the Family". This program was centered around an interactive website where users could login to discover new content related to the game, as well as earn points for prizes. Our team's goal was to keep the "Family", those that signed up for the program, regularly engaged. I was tasked with developing the E-newsletter visually and structurally with mobile responsive capabilities in mind. This meant developing a flexible and mobile-friendly template that could house each week's new content. Scroll down to see the progress of the final product.
Program Key Art, and Example Content Pieces Needed for Inclusion
Modules and Template Layout Ideas
Desktop and Mobile Design Iterations
Final Desktop and Mobile Designs